11/06/2026 | News

World-Class Finnish Teams — Hannes Snellman x Fearless Finns

Snow-covered mountain peaks under a pink and purple sky, with the text “Hannes Snellman x Fearless Finns Official Partner” overlaid on the left and center of the image.

Hannes Snellman is the new main partner of Ski Sport Finland, known as Fearless Finns. This strategic partnership is built around a shared perspective: how top teams succeed in demanding situations — both in international business and in elite sports. The partnership covers the Finnish national teams in alpine skiing, freeskiing, and mogul skiing.

Marcus Sandell, Key-Account and Project Manager at Ski Sport Finland, highlights the way our strategic partnership approaches cooperation from a new angle:

“Our purpose is to build strong cooperation with Hannes Snellman. We will bring together the practical viewpoints of elite sports and world-class advice. The success of Hannes Snellman and Fearless Finns is built on the same foundations of continuous learning and development, as well as a courage to make decisions and get results under pressure.”

Our Managing Partner Anna-Maria Tamminen emphasises the natural fit of the partnership:

“We promise our clients the smartest decisions in demanding situations. In elite sport, too, the decisive moments arise under pressure. Success in those moments is not a matter of chance but the result of a capable team, long-term determination, and mutual trust. We are also both Finnish players operating in a highly competitive international arena. For these reasons, we see this partnership as a strong continuation of our strategy.”

Together, we are determined to look forward into the future and build lasting impact.

“Our sights are already set on the 2030 Winter Olympics in the French Alps, and together we are working to build a successful future towards the Games”, Tamminen and Sandell conclude.

Fearless Finns is the brand of Ski Sport Finland, launched in 2020 to capture a new era of Finnish skiing. It represents bold athletes and sport — built around community, shared experiences, and meaningful partnerships.