Hannes Snellman is a leading Finnish business law firm entrusted by its clients in matters of critical importance. We are visionary, dedicated, and human — a team of outstanding professionals who work together in a collaborative and empowering environment.
We are a community of individuals working towards a shared goal. With us, everyone is part of the team from day one. We believe our team spirit makes a difference not only to our people but also to our clients — when our people thrive, our clients get the best results.
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Graphic guidelines serve as a guidebook, encompassing the fundamental elements that convey a company’s identity and personality. A strong visual identity is the cornerstone of any successful brand. It reflects a unique expression that is distinctive to Hannes Snellman, setting us apart from our competitors.
Hannes Snellman’s logo uses the simplified, modern sans-serif Lynstone font, a key element of its visual identity. Subtle, elegant features like slightly right-leaning legs add a touch of sophistication. The logo’s two-line layout enhances its dynamism.
A monogram from the letters H and S has been designed for use in situations where the full logo isn’t needed.
The logo and monogram come in two colour versions: Spruce (1) and white (2). Choose the version that stands out best against its background.
1.
2.
The logo’s safe area specifies the minimum distance between the logo and any edge, corner, or other elements like text or images. At least the height of the letter “H” from the logo should be maintained on all sides (1). For a more spacious and elegant appearance, it’s often better to exceed this minimum. The recommended safe area is the distance of two “H” heights from any edges or elements (2).
The typography of the visual identity combines the high-quality, thinlined, and versatile sans-serif font Lynstone with the fresh, modern, and approachable serif font Aime.
Aime is primarily used for headlines, adding elegance and a nod to tradition, which reflects the company’s long history through its stylistic details.
Lynstone, on the other hand, epitomises modernity with its clear, functional design, providing a striking contrast to the serif font.
Echoing the legacy of Edward Johnston and his iconic Johnston Sans typeface, Lynstone gracefully embodies the quintessential spirit of the revered British grotesque classics.
With a focus on a harmonious rhythm and open letterforms, Lynstone caters to the needs of contemporary design in both digital and print domains. This font seamlessly combines the legacy of British sans serif typography with a modernist approach.
Lynstone is characterized by its clean and elegant construction in both lowercase and uppercase, exuding a sense of understated refinement. Its generous x-height enhances its versatility, allowing it to adapt effortlessly to a broad range of design tasks.
The general guideline for font usage is that Aime is used for headlines and larger text, while Lynstone is used for all other text. Variations may occur based on stylistic needs. To maintain an elegant and uncluttered layout, it is recommended to limit the number of different font sizes used. When choosing font sizes, consider the following rule:
Small headings / body textLynstone Semibold, size X ptLynstone Book, size X pt
Medium-sized subheadings / ingressess / quotesLynstone Book, text size 1,5X pt
Headlines / large sentencesAime, text size 3X/4X pt.
The Aime and Lynstone fonts are used for all branded materials and must be installed on the designer’s computer.
When sharing editable Microsoft Office documents (Word and PowerPoint) with others who might not have these fonts, use common system fonts instead: Times New Roman for Aime and Arial for Lynstone.
Aime → Times New RomanLynstone → Arial
The colour palette features five brand colours along with white and black, inspired by the richness of Finnish nature.
This diverse palette provides plenty of opportunities to craft designs tailored to various purposes and target audiences.
It includes muted and earthy tones for refined and subdued communication, as well as brighter and more energetic hues to infuse designs with inspiration and a forward-looking energy.
SpruceRGB: 10, 55, 40HEX: 0A3728BluebellRGB: 165, 160, 215HEX: A5A0D7CloudberryRGB: 255, 150, 90HEX: FF965ABarleyRGB: 210, 170, 120HEX: D2AA78StoneRGB: 233, 230, 227HEX: E9E6E3
RGB: These colour shades are used on websites, social media, digital presentations, and other materials viewed only on screens.
SprucePMS: 627 UCMYK: 78/42/60/20BluebellPMS: 2705 UCMYK: 30/29/0/0CloudberryPMS: 1565 UCMYK: 0/42/48/0BarleyPMS: 467 UCMYK: 17/31/55/0StonePMS: Cool Gray 1 UCMYK: 9/8/10/0
PANTONE: These color shades most accurately match the RGB colors for use in print materials.
CMYK: These color shades correspond best to the RGB colors for printing and print materials when Pantone shades are not an option.
The photo style showcases individuals photographed in front of solid-colored backdrops that closely match the brand colors. The lighting is soft, natural, and warm, enhancing the subjects’ features while creating an inviting and authentic appearance. This approach results in a polished yet approachable aesthetic, making it ideal for branding and professional imagery.
Use timeless yet modern imagery with a visionary, dedicated, and human feel. Show landscapes and objects that embody these qualities. Avoid outdated metaphors; focus on freshness. Ensure quality stands out and pay attention to detail. Preferably use color photos.
Our stock photos reflect our value proposition, mission, and brand attributes. We use Getty Images for stock photos, but whenever possible, use Hannes Snellman brand photos. Below are some examples of our stock photos. All photos can be found on the Media network disc located in your file explorer.
The person must be recognisable in every photo, and the centre focus of the photo should always be on one person only. The person in the photo should have plenty of space around them for easier use in any layout. Avoid having anything in the foreground that is blocking the face or is distracting in general. Below are some examples. All photos can be found on the media network disc that is located in your explorer.