Plan B: Breaking Through to a Better Business Model

21 March 2012


London Business School, The British Chamber of Commerce and Hannes Snellman are pleased to host a presentation given by John Mullins, Associate Professor at the London Business School on Thursday, 19 April 2012 from 17.30 to 19.00 at Amaliegade 15, 1256 Copenhagen K.

If the founders of Google, PayPal, or Starbucks had stuck to their original business plans, we’d likely never have heard of them. Instead, they made radical changes to their initial models, became household names, and delivered huge returns for investors. How did they get from their Plan A to a business model that worked? Why did they succeed when most new ventures crash and burn?

Drawing on examples from Apple to Zynga and more, John’s talk will explore a new way to think about and develop breakthrough business models. In doing so, it debunks the “form-filling,” spreadsheet-driven mentaty that characterizes so much of today’s business planning, and offers founders and their companies – as well as larger ones – a systematic approach to developing business models that can revolutionize their industries.

John’s newest book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model, co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California, was named to “Best Books of 2009” lists by BusinessWeek and INC Magazine.

Please send an e-mail to if you are interested in participating.